Sunset Events operates out of a little shed in Fremantle. We like to think of it as minimalist – or perhaps deconstructionalist. The company employs a handful of people who, after a couple of espressos (or beers on a Friday arvo), manage to come up with some pretty nifty ideas. We then knock our collective heads together and set about implementing those nifty ideas. Some of those have included Southbound, West Coast Blues ’n’ Roots, the North West Festival and more. And the scary thing is we have plenty more ideas.
Sunset Events was conceived way back in 1997 out of an obsession of music, arts and the environment. The mission was simple but resolute: develop and introduce a completely new brand of events to Western Australia, that puts equal emphasis on both the cultural and educational experience in addition to the music experience. Our Ideology was simple, to consider our impact as promoters and patrons to the environment and our responsibility to conduct our business with care.
The construction of Sunset Events new chapter could now begin.
What started as on outdoor cinema (Sunset Cinema, Kings Park) soon developed into live music and then large scale, professional music festivals. And from there it continues to develop into multi-arts platforms, event management and arts/lifestyle publishing.
In 2004 the inaugural West Coast Blues ’n’ Roots Festival came to King’s Park. It had always been Sunset Events plan to deliver a sophisticated yet casual festival to match the lifestyle focused demographic and ideal climate of Western Australia, and in Blues ‘n’ Roots in was achieved.
The West Coast Blues ’n’ Roots Festival took a monumental turn in 2005 with its move to the inspired port city of Fremantle, where it remains today. 2005 was also the year that ignited the festival’s first sell out. The Sunset team had also been intensely drafting plans for another festival to be held in the southwest of WA, moulded on the music and camping festival experiences of Europe, which embraced wider cultural and environmental themes.
The inaugural Southbound Festival was held in January 2005, in Busselton and quickly grew to include camping in 2006. In its 3rd year in 2007 the festival sold out in six weeks. Both the 2008 and 2009 festivals sold out quickly again and have truly established the Southbound Festival on the cultural landscape of Australia and the world.
Stereosonic and St Jerome’s Laneway were next!
As Southbound and West Coast Blues ’n’ Roots developed momentum, it was time to turn our attention to something shiny and new. Stereosonic was our first proper attempt to import a well-respected east coast festival to the west, its success far exceeded everyone’s expectations. Melbourne’s iconic St Jerome’s Laneway Festival was always on our radar, and it just so happens the festival founders thought we weren’t too shabby. That partnership finally secured the WA leg of the national festival.
In 2010, we added the regional touring festival Groovin’ the Moo, Bunbury to our event calendar, along with UK dance festival Creamfields. And for the hell of it, we added Club Paradiso, the dance party to kick off the start of each new year.
Earlier this year, we added the North West Festival to our event portfolio. The one-day event followed the flavor of our iconic Southbound Festival, encouraging people from all over the Pilbara Region to drive to Port Hedland and camp out for the night. The event delivered the same relaxed enjoyable experience to thousands of eager and energized patrons.
All of this, and constant new ideas that keep on coming, give us a fair few reasons to get out of bed each morning!